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September 22, 2006 Vol. 6, No. 38

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AMERICA'S VALUE GOLF DESTINATION
Golf Packages From $47.00 Per Day
Santee South Carolina http://www.santeetourism.com FALL GOLF: THE OSPREY COLLECTION OF FINE COURSES
Black Forest, Canthooke Valley, Cutter's Ridge, Ridgewood, The Medalist and Wilderness Valley
http://www.golfospreyonline.com/

FALL GOLF AT THE OTSEGO CLUB & RESORT-GAYLORD
Golf Packages http://otsegoclub.com/allpackages.php

SHANTY CREEK RESORT & CLUB
Falll Golf Packages http://www.shantycreek.com/golf/package.html

IRELAND 2007: YOUR GOLF TRIP OF A LIFETIME
Click on - http://www.sullivangolf.ie/quoteform.html
Sullivan Golf & Travel - The Ireland Golf Travel Specialist

FALL GOLF AT "THE NATURAL": A JERRY MATTHEWS COURSE
Video: http://michigangolfer.tv/2005shows/natural/ Golf Packages http://golfthenatural.com

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__/ THE HEATHER AT BOYNE HIGHLANDS-A JOSEPH YUNKMAN SIGNATURE VIDEO
__/ MGN ON THE ROAD
Lansing
Saugatuck
__/ MICHIGAN GOLFER-TV
RYDER CUP CELEBRATION--with Vanessa Bell
An Encore Series Sponsored by Sullivan Golf and Travel http://www.sullivangolf.ie
__/ WHY GOLFERS PLAY YOUR COURSE-NEW REPORT FROM NGF
__/MARION GISI GETS WIN AT MINOR LEAGUE GOLF TOUR
__/ PONTIAC MUNICIPAL UP FOR SALE
__/2006 MICHIGAN TAYLOR MADE/ADIDAS GOLF ASSISTANT PROFESSIONAL CHAMPIONSHIP
__/ATLAS TROPHY MATCHES RESULTS
__/FALL EDITION: MICHIGAN GOLFER MAGAZINE - COMING ONLINE SEPTEMBER 23
__/ 2006 MICHIGAN GOLF CALENDAR
__/ ASSOCIATION LINKS
__/ MICHIGAN GOLFER ONLINE RESOURCES
__/ COURSE VIDEOS

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THE GLSP INTERNET TELEVISION NETWORK IS PROUD TO PRESENT:

"THE HEATHER AT BOYNE HIGHLANDS: 40 YEARS YOUNG" http://michigangolfer.tv/2006shows/boynegolf/heather/

Featuring:
Jack Berry
Bernie Friedrich
Bob Harbor
Robert Trent Jones
Everett Kircher &
Bill Shelton

A JOE YUNKMAN SIGNATURE VIDEO
Other Signature Videos by Joe Yunkman:
Buck's Run with Jerry Matthews and Jim Zeh
Video: http://michigangolfer.tv/2006shows/bucksrun/
Rose Creek-with Arthur Hills and Steve Forrest
Video: http://michigangolfer.tv/2004shows/rosecreek/index.html
The Bull at Pinehurst with Jack Nicklaus
Video: http://michigangolfer.tv/2003shows/thebull/index.html
The Loon with Mike Husby
Video: http://michigangolfer.tv/2005shows/Loon/index.html
The Majestic at Lake Walden with Jerry Matthews and Bill Fountain
Video: http://michigangolfer.tv/2005shows/majestic/
The Natural at Gaylord with Jerry Matthews and Larry Bowden
Video:
http://michigangolfer.tv/2005shows/natural/

For Information on our Yunkman Signature Series for 2007
Contact:Thad Gutowski thad@acd.net

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MGN ON THE ROAD
Lansing-
There is a variety of fine golf courses in our state's capital and if you have not been there, you should visit. We start with the latest and greatest, Eagle Eye Golf Club at Hawk Hollow http://hawkhollow.com . We visited the complex last year, when the course hosted the Michigan League Championship Series http://michigangolfer.tv/2005shows/mgcoaleaguetournament/ We also were there when course architects Paul Albanese and Chris Lutzke presided at a media day function for the course. They brought some extra firepower along by having the famed Pete Dye on hand as part of their group. Lutzke was the latest architect that Mr. Dye has sent out into the world with his stamp of approval. Other Dye students have included Jack Nicklaus, Tom Doak and Tom Liddy.

Albanese and Lutzke are concluding their work on the "Sweetgrasses" course at theChip-In's Island Resort and Casino in Harris. The course is scheduled for a soft opening in late spring or early summer of 2007. It will be interesting to see what these two talented architect's will produce as a team. Albanese, who worked for Jerry Matthews and Natural Course Design carved out a few bunkers at the Christiana CC in Indiana, with a team of Belgium horses. Ever wonder how the architects moved dirt before tractors and dozers? Check out this show and find out http://michigangolfer.tv/2005shows/christiana/

Timber Ridge GC, is a fine Jerry Matthews design and for a course preview you can go to http://michigangolfer.tv/2006shows/golfcoursepreviews/timberridge/ Little Hawk at Hawk Hollow, of Hawk Hollow fame, is one of two Jerry Matthews designed 18 hole putting courses. The other is at Buck's Run in Mt. Pleasant. These are challenging putting courses that can provide for a good time.

Obviously, the Forest Akers courses are an option to play, but stay away from football weekends. You can enjoy some fall golf on these two courses that have had the hands and minds of Bruce Matthews, Bruce Matthews III and Arthur Hills on them.

There are other fine courses available all residing on http://www.lansing.org

Saugatuck
We had the opportunity to meet, Felicia Fairchild, the Director of theSaugatuck/Douglas Convention & Visitors Bureau during our visit. While she is more in tune with the arts scene i Saugatuck, she was aware ofClearbrook Golf Club,Ravines Golf Club andWest Shore Golf Club. Clearbrook has recently had some renovation to the course while, The Ravines is continuing to mature and honor the vision of Arnold Palmers Golf Design Company. The West Shore is a delightful 18-hole golf course of natural beauty. It is nne of the 10 oldest golf courses in the state. The course opened in 1916, and it was expanded to 18 holes in 1932.

If you have never visited Saugatuck, do yourself a favor and go there. It is a great arts community located in one of Michigan's great harbor towns. http://www.saugatuck.com

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MICHIGAN GOLFER TELEVISION CHANNEL
The stage is set for the 2006 Ireland Ryder Cup. Relive Michigan's own run up to the Ryder Cup with Vanessa Bell at:
The Ryder Cup Opening Ceremonies
A Visit With Members of the Sam Ryder Family
Breakfast with the Irish
Ryder Cup Celebration at Henry Ford
An Evening at Dick O'Dow's
Ireland: Site of the Next Ryder Cup
http://michigangolfer.tv/2005shows/irish/index.html
Want More Info about Ireland ?
Check out Jack Berry's assessment of Ireland golf at
http://michigangolfer.tv/2005shows/golfireland/

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WHY GOLFERS PLAY YOUR COURSE-NEW REPORT FROM NGF

We have mentioned ³wallet share² previously in the pages of Inside the Ropes and Golf Industry Report. In this issue, we¹re going to take a look at what motivates public golfers to play at the course they play most often (high wallet share) vs. a course they play only occasionally (low wallet share).

To illustrate wallet share: A golfer plays 50 rounds per year. He plays 20 of those rounds at one course, so that course gets a 40% wallet share from the golfer. He plays 5 rounds at another course, which gets a 10% wallet share, and so on. The average wallet share from all of a golf course¹s customers equals its overall wallet share. One of the best ways to increase rounds of golf at a golf course is to increase wallet share among existing low wallet share customers.

Conclusions
High wallet share customers are more likely to live close by and choose your course because you are convenient. But perceived value is important to them too. And especially important to you if you have competition close by that is equally convenient for these customers. In that case you have to deliver a better value proposition if you expect to win the wallet share and market share battle with your competitors. Your high wallet share customers are also likely to be acquainted with each other ­ not surprising given that they are likely to see each other regularly at the course. That makes word-of-mouth very important. Low wallet share customers are quite different. They often come because they were invited by one of your high wallet share customers. But they also come on their own, just because they enjoy playing your course every once and a while. To get more rounds out of these golfers you¹ll need to help them get invited more often (maybe some special outings/tournaments?). But you will also need to remind them that you are there. Remember, you¹re not conveniently located which means ³out of sight, out of mind.² While possibly difficult or expensive to communicate with, it¹s worth it because chances are there are lots and lots of golfers living on the fringes of your trade area.The increased cost of communications with low wallet share customers makes it perfectly clear why you must collect contact information on every golfer that comes through your door.

The bottom line:
€ Location, location, location Š as in real estate you can¹t beat having a course in a great location with lots of golf demand in close proximity.
€ Golfers are highly motivated by convenience when choosing where to play, not to mention that golf usually takes up enough time on its own, without adding excessive drive times. But perceived value is right up there too
€ To increase wallet share among golfers on the fringes of your trade area you must provide motivations for them to drive past their regular haunts. Has anyone given discounts based on how far a golfer has traveled to visit a course?
€ Figure out ways to get your existing high wallet share customers to more frequently invite their golf friends who live further away to play at your course.
€ Golfers have lots of choices. In a study we conducted last year among a nationally representative sample of golfers, we found that golfers, on average, have 13 accessible golf facilities within reasonable driving distance. Most only play 4 of those available facilities in any given year. You need to remind golfers you are there, and increase wallet share among low wallet share customers.

There are three things every operator needs to know for success ­ wallet share, customer origin and their loyalty index. We¹ll have more to say about all three in future newsletters. You can measure these things yourself or have NGF do it for you and also show you how your results measure up to national benchmarks through our Golfer Survey Program. For more information, call Ben Fowler, NGF¹s golf facility research & consulting sales manager, at (561) 354-1628 or e-mail bfowler@ngf.org.

Taken and edited from a NGF release

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MARION GISI GETS WIN AT MINOR LEAGUE GOLF TOUR
Marlon Gisi of Detroit birdied the second playoff hole Friday (Sept. 15) at the Links at Madison Green to win his second Minor League Golf Tour tournament. Gisi and Rusty Bacigalupi of Delray Beach tied at four under par 68, halved the first extra hole with par-4's, then Gisi chipped to tap-in range for birdie and the victory at the par-5 second.In regulation, both players eagled the par-5 11th hole. Gisi birdied Nos. 2, 8 and 15 and bogied the third. Bacigalupi birdied 2, 12 and 14 and bogied the eighth. Gise earned $500, Bacigalupi $275, from the $1,800 purse.

Gisi's first MLGT win was on July 18, 2005, at Hammock Creek in Palm City.

Marlon Gisi, Detroit, Mich., $500 35-33-68
Rusty Bacigalupi, Delray Beach, $275 36-32-68
Lloyd Warwick, Miami, $240 34-35-69
http://www.minorleaguegolf.com.

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PONTIAC MUNICIPAL UP FOR SALE
In another sign of the tough economic times, the Pontiac Municipal Golf Course is up for sale or lease from the heavily debt ridden city. This follows quickly on the same plight that faces Rackham GC of Detroit. It seems that cities just like corporations, need to trim some of their money losing responsibilities as they try to right their budgets.

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2006 MICHIGAN TAYLOR MADE/ADIDAS GOLF ASSISTANT PROFESSIONAL CHAMPIONSHIP
The 2006 Michigan Taylor Made/adidas Golf Assistant Professional Championship was held on Monday, September 18, 2006 at Spring Meadows Country Club. Tom Harding representing the Kendall Academy of Golf won the title with a 73-68-141 total and also qualified for the 2006 Taylor Made-adidas Golf Assistant Professional Championship, October 26-29, at PGA Golf Club, Port St. Lucie, Florida.

Also representing the Michigan Section at the national event are: Jeff Rachar-Plum Hollow Country Club, David Tokarsky-Franklin Hills Country Club, and David VanLoozen-Edgewood Country Club.

1stTom Harding*Kendall Academy of Golf7368141$1500.00
2nd Jeff Rachar*Plum Hollow Country Club7370143$816.67
David Tokarsky*Franklin Hills Country Club 7370143$816.67
David VanLoozen*Edgewood Country Club 7271143$816.67
5thJordan Young-1stAlternateBarton Hills Country Club 7272144$550.00
6th TJ Roberts-2ndAlternateWalnut Hills Country Club 7372145$400.00
Joseph Berklich-3rdAlternateIndianwood Golf & Country Club 7471145$400.00
Charles Pasco-4thAlternateGrosse Ile Golf & Country Club 7372145$400.00
9thBrent Goik-5thAlternateThe Fortress 7472146$275.00
Thomas VanderVeldeCrystal Springs Country Club7571146$275.00
11th Robert HughesGrand Rapids Golf Course7572147$199.00
Erich KuhlmanKnollwood Country Club7374147$199.00
David OsmerWabeek Country Club7671147$199.00
Douglas SefcikCountry Club of Jackson7572147$199.00
John SeltzerThe Polo Fields Golf& Country Club7572147$199.00
16thJohn NolanVan Dyke Sports Center7573148$170.00
17thScot CuckseyRed Run Golf Club7674150$142.50
Josh FryerFranklin Hills Country Club7773150$142.50
Brent GouldingPrestwick Village Golf Club8070150$142.50
David HighamWhispering Willows Golf Course7971150$142.50

Taken and edited from a David Fox, Michigan PGA release.

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FALL EDITION: MICHIGAN GOLFER MAGAZINE - COMING ONLINE SEPTEMBER 30
2006 Ireland Ryder Cup-Susan and Paul Bairley
Jud Heathcoat and Idaho Golf-Jason Deegan
Golfing Gaylord-by Dr. Sam Fullerton, Photos by Kevin Frisch
Tournament Roundup
Summer Tournament Wrapup-Kelly Hill
Gregg Davies Wins the 2006 Michigan Amateur-by jack Berry
Mike Harris Wins the Tournament of Champions-Michigan PGA Staff
Kris Tamulis WinsMichigan Women¹s Open
Scott Hebert Wins his 6th Michigan Open-by Jack Berry
Native American Cup-by Art McCafferty
Final Ford-John Wukovits
Slice of Life-Terry Moore

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ATLAS TROPHY MATCHES RESULTS
GAM Men's Atlas Trophy
Angels Crossing
Saturday, September 16, 2006

Morning Matches- Four-Ball Match Play
Private Team Public Team

Brian Mills & Mike Raymond Lost 3-2 Jonathan Pauli & Rich Dagenais
Adam Anderson & Mitch Wilson Lost 3-2 Bill Zlystra & Tim Katanski
Pete Allen & Mike Zoerhoff Lost 5-3 Josh Bauer & Anthony Sorentino
Chip Anderson & Jeff Champine Won 4-3 John Leach & Mar k Zuraw
John Barry & Dale Black All Square Greg Davies & Kevin Klemet
Tom Currier & John Farrell Lost 3-2 Jason May & Kevin Ryan

Private Team 1 1/2 Points - Public Team 4 1/2 Points

Afternoon Matches - Foursome Match Play

Adam Anderson & Mitch Wilson All Square Jonathan Pauli & Rich Dagenais
Brian Mills & Mike Raymond Lost 4-3 Bill Zlystra & Tim Katanski
Chip Anderson & Jeff Champine Won 2-1 Josh Bauer & Anthony Sorentino
Pete Allen & Mike Zoerhoff Lost 2-1 John Leach & Mark Zurow
Tom Currier & John Farrell All Square Greg Davies & Kevin Klemet
John Barry & Dale Black All Square Jason May & Kevin Ryan

Final Day One - Private Team - 4: Public Team 8

GAM Women's Atlas Trophy Matches

Private Team Public Team

Elizabeth Cunningham & Ann Lauer Lost 4-3 Mary Vajgrt & Susan Campbell
Jean Murray & Sue Keller Lost 4-3 Louisa Shu & Elizabeth Nagel
Allison Tyler & Claudia Cenko Lost 5-3 Darci Stocker & Deb Horning
Donna Benford & Sally Edwards All Square Shannon Warner & Lisa Chalmers
Terry Delcamp & Cathy Kalahar Won 4-3 Carolyn Schaner & Megan Scholten
Joan Garety & Deb Robert Won 3-2 Lisa Bishop & Sue Macinkowicz

Private Team 2 1/2 Points - Public Team 3 1/2 Points

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MICHIGAN TOURNAMENTS
http://michigangolfer. com/tournaments.html

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2006 MICHIGAN GOLF CALENDAR
http://michigangolfer.com/calendar.html" ASSOCIATION LINKS
American Association of Golf Course Architects
http://asgca.org
Golf Association of Michigan
http://www.gam.org/
Golf Course Superintendents Association of America
http://www.gcsaa.org
Michigan Section PGA
http://www.Michigan.PGA.com
Michigan Golf Course Owners Association
http://mgcoa.org
Michigan High School Athletic Association
http://www.mhsaa.com/
Michigan Interscholastic Golf Coaches Association
http://migca.com
Michigan Publinx Seniors Golf Association
http://mpsga.net
National Golf Course Owners Association
http://ngcoa.org
National Golf Foundation
http://ngf.org
National High School Golf Coaches Association
http://www.nhsgca.org

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MICHIGAN GOLFER ONLINE RESOURCES
Website: http://glsp.com
Ezine http://michigangolfer.com
News: http://www.webgolfer.com/news.html
Video: http://michigangolfer.tv
Podcast: http://glsp.com/podcasts.html

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